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Learn about the principles that guide the way we run our advertising business and see how they've informed some of our recent actions whether it's building. Whether it is done independently or as part of an omnibus health care reform initiative, we need to make the same decision that the rest of the developed world has made: that is, ban direct-to-consumer advertising of prescription pharmaceutical products. We essentially ask that a media outlet - whether it's a tv or radio station, magazine, newspaper, internet provider, or billboard company - run our psas for free psas are always sponsored by a nonprofit or government agency whereas a commercial is paid for by a private company who then purchase airtime and space to run their ad.